Although all customers should be treated in the same in terms of respect and service level, it is undeniable that different customers are of different value to a company. Keep this in mind when searching for the right promotional giveaways for your company. To stretch your marketing dollars, you might want to divide your customers into three different tiers. Those at the top tier get something a little more special, like a nice penset, and those in the second tier might get something like a usefulbackpack. Those in the third tier shouldn’t be forgotten because if you want to show your gratitude or stay in your customers’ minds, giving something is always better than giving nothing. Rather than choosing something for this tier and deciding if you can afford it, choose a price point for your imprinted promotional items, and then let BRAVA help you choose something appropriate that fits within your budget. Another tactic you can try is to choose the same promotional novelties for all of your customers, but order something special for your top five or top 10 clients. Continue reading Budgeting for Promotional Giveaways
Tag Archives: promotional gifts
Get on Top of the Holiday Season with BRAVA Marketing
Where does the time go? Wasn’t it just Halloween? And now here we are, right around the corner from Thanksgiving, and of course, the start of the crazy holiday season.
But don’t panic just yet. You’ve still got time to get some great holiday items in hand before things get out of hand. We’ll be looking at all sorts of holiday items over the next few posts, but for now, let’s focus on promotional holiday items with a little bite. Continue reading Get on Top of the Holiday Season with BRAVA Marketing
Make Sure the Logo on Your Custom Printed Merchandise Is Strong
Before you place an order for a box of custom printed promotional products, make sure your logo is a good one to help your promotional merchandise make a greater impact. Remember that your logo represents your company, your corporate culture, and the message you want to convey. Even if your company’s name isn’t present, a good logo will instantly bring your company and its products to mind. Think about the Apple or Nike logos. They are immediately recognizable and evoke strong emotions in people. If your logo is not strong, it could reflect poorly upon your company. Every company is different and logos must be, too. However, there are a few universal elements that help make strong logos. If you are struggling with developing a strong logo to put on custom imprinted products, keep these elements in mind. Continue reading Make Sure the Logo on Your Custom Printed Merchandise Is Strong
Inexpensive Promotional Giveaways Are Key in an Economic Downturn
The last few years have hit many companies hard, hardest on their budget for custom imprinted marketing products. The economic downturn has forced a lot of businesses into some unwanted belt tightening and made them make tough choices in their budgets. Often, the first line item to be slashed is advertising; however, experts say that this choice could not be more wrong. Companies that decide not to cut marketing expenses during a downturn end up grabbing more of the available market share than companies that do. That’s because companies that continue advertising become more visible to potential customers while the ones that stop advertising fade into the background. The key is to market your company in a more intelligent, streamlined, and less expensive way. Continue reading Inexpensive Promotional Giveaways Are Key in an Economic Downturn