Tag Archives: custom branded merchandise

Have a Drink on BRAVA Marketing!

Business Gifts, Promotional Marketing, , , , ,

After a long, hard work week, most people want nothing more than to come home on a Friday night, put their feet up, and crack open a nice bottle of wine. Or an ice-cold beer. Or whatever their drink of choice happens to be.

That being the case, why not capitalize on this relaxing, idyllic scenario by putting your name on a few of the items that are most likely to be close at hand? BRAVA Marketing can help you there!

Let’s start right at the heart of it – the wine. How about a nice bottle of merlot with your company’s logo etched right on the bottle? Or perhaps a nice cabernet sauvignon? Or a chardonnay? And for those company celebrations, you can’t beat a branded bottle of champagne. Whatever kind of wine or spirit your customers may prefer, we’ve got you covered.

Of course, they’ve got to get the wine out of the bottle to enjoy it, right? Not a problem with a logo-imprinted corkscrew and branded pourer. And once it’s time for the vino to flow, we have branded decanters, wine glasses that can bear your company’s logo, and wine chillers to keep things cool.

Now what about your beer drinkers? We’ve got them covered as well! One of the most popular and useful items to put your company information on is a bottle opener, and we’ve got every size, shape, and style you can imagine. And if you want to help keep the beer cold, how about putting your logo on an ice bucket? It’s a great idea if you own a bar or restaurant and want to promote drink specials!

And we’d be remiss if we didn’t mention that since not everyone is a drinker, you need some non-alcoholic options. Not a problem. Put your corporate logo and information on a bottle of sparkling grape juice and you’re ready to go!

BRAVA Marketing Promotions can brand most any alcoholic beverage or accessory you can imagine, but we remind you to please drink responsibly. Contact us today to learn about all of the wine and spirit items we carry. Cheers!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

By: BRAVA Marketing Promotions

Product Placement: Only a Problem if it’s Not Your Product

Promotional Marketing, , , , ,

Despite its enormous and enduring popularity, American Idol is routinely raked across the coals for its blatant product placement. In March 2011 alone, viewers were treated to 208 in-show appearances by brands like Coca-Cola, Ford, and AT&T. And American Idol isn’t alone, not by a long shot. Shows like Celebrity Apprentice, The Biggest Loser, and Dancing With the Stars are all in the top 10 when it comes to product placement.

But why the outrage? Why blast shows for strategically placing products? Coca-Cola surely doesn’t mind. And if you had a stake in the Coca-Cola company, you wouldn’t mind either.

But think about your own company. You probably don’t have the vast resources of Ford Motor Company or AT&T, but that doesn’t mean you can’t engage in product placement of your own. There are plenty of opportunities, both small and large, to grab a piece of that action.

Local cable shows are a great avenue. While not as popular as in the pre-Internet days, they offer a chance to sell your product to the local community. And if you’re a local, community-based business, that’s the sweetest plum of all.

Small business fairs are another great option. Most are run by local chambers of commerce, and for a modest fee you can set up a table or booth and get lots of great exposure for your business. It’s also a tremendous networking opportunity – you never know who may need what you’ve got!

Of course, all of this product placement is predicated on you placing your product. If you sell motor homes, it’s not exactly practical to bring one to a local cable studio or a business fair. But there’s no reason not to have promotional giveaways like affordable pens, cups, t-shirts, note pads, calendars, and key rings with your logo and/or company information on them. Whether a visual reminder or a physical takeaway, you’ll be putting your company in front of the most important people there are – potential customers.

So let the soda companies and truck companies have their TV spots. Contact BRAVA Marketing Promotions today and let us create some memorable custom imprinted products for you!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

By: BRAVA Marketing Promotions

 

 

Imprinted Promotional Items Have a Direct Impact on Customers

Marketing, Promotional Marketing, , , ,

Brad Duarte – BRAVA Marketing Promotions


It has been proven that advertising your brand, company, products or organization has a direct impact on your target audience. After viewing information or even just an image, your message starts to get through. You may need multiple impressions to break through the clutter but even just a few impressions have a positive impact. It is always better to go after your target market with a multi prong strategy than a onetime only blast of any media type.


Using a custom imprinted item with your logo, web address and contact information is a great way to strengthen any marketing program. It is a fact that most recipients of a custom imprinted product are very reluctant to toss it out. Your impression will stay around for a long time and may influence others in the area by association.


Choosing an item that reflects your message will also help reinforce your brand. If you are a food company giving out related cookware or utensils is helpful. If you are launching a new product choose an item that will be associated with your launch. Many times an item already exist that can match up very nicely with your message. Search for it as the right item with the right message is a powerful combination.


It is not always the price of the item but the perceived value to the recipient that is key. There are many custom imprinted products that have a high perceived value that are reasonably priced. Choose unique items that will carry your message well, have an impact to your target market and meet your budget requirements.

Plan ahead and get creative!


BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

Custom Branded Products Can Help When a Company Is Considering a Name Change.

Promotional Marketing, , , ,

Brad Duarte – BRAVA Marketing Promotions

 

How do you change the name of your company without losing clients and starting all over again?

 

Maximize the opportunity of your name-change to rebrand your company and communicate to customers.

 

Some companies involve their customers and employees in deciding on the name change.  Creating excitement and energy – maybe a contest, can have a positive impact.

 

Manage the transition of name-change with a well thought out communication plan.  Decide what, when and how to tell all your stakeholders – employees,  clients (active and former),  suppliers, prospects, business associates and key members of your external community.

 

Decide whether to communicate in stages or announce in a big splash. Some marketers believe it’s best to unveil the change with a big splash with internal and external actions on the same day or same week. Some situations may call for a more gradual introduction – using both names for awhile.

 

A highly effective strategy is to send letters to clients and key stakeholders explaining the logic behind the change – how it better reflects the product or services.  Send reminder notes in invoices and promotional emails and mailers.

 

Name-change actions will require the launch of a new (or updated) website, new building signage, new letterhead, business cards and email signatures.

 

Coordinate your press releases with social media posts.

 

Use targeted promotional products to support your name-change initiatives. Make sure your sales force has plenty of great “leave behinds” with extended shelf-life that show off your new company name and logo. Reach out to past clients with an exciting promotional product – a great opportunity re-engage.

 

Planning an event to announce the name change? Make sure you have plenty of custom imprinted promotional products to go around.

 

Select custom branded merchandise your customers and employees will be excited to receive.  Choose items that reflect your new brand image.  Think high quality, trend setter, thought-leader, cool factor…

 

Get creative!

 

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.