Although all customers should be treated in the same in terms of respect and service level, it is undeniable that different customers are of different value to a company. Keep this in mind when searching for the right promotional giveaways for your company. To stretch your marketing dollars, you might want to divide your customers into three different tiers. Those at the top tier get something a little more special, like a nice penset, and those in the second tier might get something like a usefulbackpack. Those in the third tier shouldn’t be forgotten because if you want to show your gratitude or stay in your customers’ minds, giving something is always better than giving nothing. Rather than choosing something for this tier and deciding if you can afford it, choose a price point for your imprinted promotional items, and then let BRAVA help you choose something appropriate that fits within your budget. Another tactic you can try is to choose the same promotional novelties for all of your customers, but order something special for your top five or top 10 clients. Continue reading Budgeting for Promotional Giveaways
Tag Archives: Advertising Specialties
Start the New Year Off Right with Your Marketing Resolutions
A new year means new opportunities for your business. It’s a great time to reflect on the previous year and determine what worked and what didn’t. Armed with that information, it’s also a great time to think about what your sales and marketing game plan will be for the coming year. When talking about marketing today, most of the noise is around enhancing your web presence, including social media, online reviews, etc. Of course these are becoming more and more important. However, there are also some tried and true elements that you can use to increase your marketing and sales footprint, including using custom sales and marketing promotional products to keep your business top of mind for your customers and prospects. Continue reading Start the New Year Off Right with Your Marketing Resolutions
A New Year Means New Opportunities
You may recall that shortly after the 2011 calendars came down and the 2012 calendars went up, we posted a blog post within which we made a couple of New Year’s resolutions – promises to ourselves and to our customers.
The first resolution was the one we called a no-brainer – to continue providing the hottest and best promotional products available. And tied in with that was our determination to provide the best value, customer service, and satisfaction guarantee around. On those points, we believe we succeeded. We hope you feel the same way. Continue reading A New Year Means New Opportunities
Capture Your Customers Hearts and Minds with Smartphone and Tablet Accessories
Research conducted in May 2011 by The Pew Internet Project finds that one-third of American adults – 35% – own smartphones. For this survey, smartphones included iPhones and Blackberry devices, as well as phones running the Android, Windows, or Palm operating systems. And, according to a study released in October 2011, by the Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group, 11% of U.S. adults now own a tablet computer of some kind. Businesses can capitalize on this trend by adding custom branded tablet, iPad, iPhone, and smart phone accessories to their marketing arsenal. Continue reading Capture Your Customers Hearts and Minds with Smartphone and Tablet Accessories