Brad Duarte – BRAVA Marketing Promotions
It has been proven that advertising your brand, company, products or organization has a direct impact on your target audience. After viewing information or even just an image, your message starts to get through. You may need multiple impressions to break through the clutter but even just a few impressions have a positive impact. It is always better to go after your target market with a multi prong strategy than a onetime only blast of any media type.
Using a custom imprinted item with your logo, web address and contact information is a great way to strengthen any marketing program. It is a fact that most recipients of a custom imprinted product are very reluctant to toss it out. Your impression will stay around for a long time and may influence others in the area by association.
Choosing an item that reflects your message will also help reinforce your brand. If you are a food company giving out related cookware or utensils is helpful. If you are launching a new product choose an item that will be associated with your launch. Many times an item already exist that can match up very nicely with your message. Search for it as the right item with the right message is a powerful combination.
It is not always the price of the item but the perceived value to the recipient that is key. There are many custom imprinted products that have a high perceived value that are reasonably priced. Choose unique items that will carry your message well, have an impact to your target market and meet your budget requirements.
Plan ahead and get creative!
BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.