Category Archives: Budgeting

What to Consider When Branding Promotional Products

Branding, Budgeting, Marketing, Promotional Marketing, , , , , ,

Let’s say you’re going to be opening up a brand-new cupcake shop. (For our purposes, we’ll call this new venture The Opaque Cupcake.) It’s something you’ve dreamed about for years, and everything is in place and ready for your grand opening. Naturally, you’re going to want to get the word out about The Opaque Cupcake, and just as naturally, you’re going to turn to BRAVA Marketing Promotions to whip up some great promotional giveaways to let everyone know you’re in business.

So you choose a custom engraved value pen in red, your favorite color. There’s only one problem — since red is your favorite color, that’s the color you’ve chosen for your logo (a speeding cupcake on wheels with the frosting flying). When you put the red logo on the red pen, it looks awful. Continue reading What to Consider When Branding Promotional Products →

Custom Promotional Items Delivered in a Hurry

Branding, Budgeting, Business Gifts, Marketing, Promotional Marketing, , , , , ,

It’s trade show season, and you’ve spent days focusing on every little detail – transportation, hotel reservations, entrance fees, booth design. Or maybe you’re working on a new sales campaign at your office. You’ve spent many sleepless nights thinking about messaging, choosing which clients to target, focusing on your bottom line. Or the end of the year is just around the corner. You’re trying to close the books, keep track of your employees’ vacation days, and make sure you squeeze in your own. You have so many details running through your brain and you think you’ve thought of everything, but there’s some nagging feeling in the back of your mind that you’ve forgotten something. Uh-oh – you forgot to order promotional giveaways for the tradeshow or custom printed marketing items for your sales campaign or promotional novelties to give away for the holidays. But there is no need to panic. BRAVA Marketing  Promotions offers thousands of products that can be branded with your logo and shipped to you so that they arrive at your office in five days. Now you can breathe a sigh of relief. Continue reading Custom Promotional Items Delivered in a Hurry →

Budgeting for Promotional Giveaways

Branding, Budgeting, Business Gifts, Employee Recognition, Marketing, Promotional Marketing, , , , , , , ,

Although all customers should be treated in the same in terms of respect and service level, it is undeniable that different customers are of different value to a company. Keep this in mind when searching for the right promotional giveaways for your company. To stretch your marketing dollars, you might want to divide your customers into three different tiers. Those at the top tier get something a little more special, like a nice penset, and those in the second tier might get something like a usefulbackpack. Those in the third tier shouldn’t be forgotten because if you want to show your gratitude or stay in your customers’ minds, giving something is always better than giving nothing. Rather than choosing something for this tier and deciding if you can afford it, choose a price point for your imprinted promotional items, and then let BRAVA help you choose something appropriate that fits within your budget. Another tactic you can try is to choose the same promotional novelties for all of your customers, but order something special for your top five or top 10 clients. Continue reading Budgeting for Promotional Giveaways →

Inexpensive Promotional Giveaways Are Key in an Economic Downturn

Budgeting, Promotional Marketing, , , , ,

The last few years have hit many companies hard, hardest on their budget for custom imprinted marketing products. The economic downturn has forced a lot of businesses into some unwanted belt tightening and made them make tough choices in their budgets. Often, the first line item to be slashed is advertising; however, experts say that this choice could not be more wrong. Companies that decide not to cut marketing expenses during a downturn end up grabbing more of the available market share than companies that do. That’s because companies that continue advertising become more visible to potential customers while the ones that stop advertising fade into the background. The key is to market your company in a more intelligent, streamlined, and less expensive way. Continue reading Inexpensive Promotional Giveaways Are Key in an Economic Downturn →