Category Archives: Branding

Custom Badges: How a Business Card Sticks With You During a Trade Show

Branding, Marketing, Promotional Marketing, , , , ,

Normally we don’t think much for working with custom badges for good reason, especially in retail — “name tags” come and go, basically. With high turnover rates, you’re basically constantly churning out more purchases for bulk orders of custom badges with the names, and all it does is waste time. However, you can simply purchase custom badges with just the LOGO on it, get those sticker machines and slap on the names of your employees, calling it good.

But There’s an Even Better Way to Use Custom Badges: Trade Shows!

And conferences, too. The important thing to know about products at BRAVA Marketing is that you want to be able to use these promotional items over and over again. That represents value for your money, basically. If you have long-term professionals working a booth, chances are good custom badges end up going a long way for way better returns and ROI than simple retail.

A trade show offers massive returns in marketing, increase in customer flow, and much more. Those custom badges aren’t just “name tags.” They’re representations of you, your brand, and your presentation of that brand beyond a simple sale. It’s about relationship building. Like a business card! Only this “business card” sits on your shirt, and everyone can see it and recognize it. There’s a certain prestige behind that; and of course, the best part….

Those Custom Badges Can Be Used Over and Over Again….

Go all out with the creativity, too (and, of course, you want participants at a trade show to know who you are, so go ahead and print the tape if necessary) and make these custom badges so marketing oriented that it’s not just about a customer knowing who you are —

It’s about a customer knowing what your brand is, why your brand is important, and why that customer needs your brand right now.

So check out all the designs we have. Contact us when you find exactly what you’re looking for. And get ready for the next big trade show. Bring the booth, too, for sure.

Why Presentation With Logo Printed Coasters Is Essential to Restaurant Management

Branding, Marketing, Promotional Marketing, , , , ,

When was the last time you ever saw a “generic”-looking restaurant? Probably never. We don’t even care just how good the food might be. Sure, you’ll have your regulars, and you might make enough to pay rent. But if you’re really interested in getting in the restaurant game, looking to franchise, expand and become a chain…. Well, let’s just say it’s about presentation and theme. And, yes, logo printed coasters really are a big — albeit underappreciated — part of the entire marketing regimen.

Coasters Remind Anyone of “Home” — so What Do You Think LOGO PRINTED Coasters Will Do?

When the waitress shows up to serve that family of four over in the corner by the window and slaps four logo printed coasters on the table with their waters, that family undoubtedly will know they’re home. And if they’re home, they’ll stay just a bit longer than you think. Hence they may spend more money.

The good restaurants aren’t just about eating and running. It’s about having a great time. With friends and family. And making the whole experience, we reiterate, like home.

The great thing about those logo printed coasters is that they’re so reusable. You don’t really need a whole lot to work with. Perhaps at least 100, and you’re good. The rest is gravy. As part of your entire marketing plan and developing that image you want, it’s a must. And it’s not just to protect your furniture, but to give those eaters an experience that’s safe and with very little spillage!

No Doubt, BRAVA Marketing Has What You Need

Right here, in fact. So take your pick. BRAVA Marketing might even help out some if you contact us right here. With all the different designs we have, it’s a no-brainer as to what you can do with really custom coasters built to perfection. Forget those stupid circular pieces of paper. Go above and beyond. Make it look really good. And don’t forget that the soup’s ready.

Why Coffeehouses Can Also Make Their Revenue With Custom Coasters

Branding, Marketing, Promotional Marketing,

Yes, coffeehouses are known for their coffee creations. We don’t dispute that. However…. When in business serving beans, you have to remember that upsells and branding are big! You can’t just sell the coffee alone. Sell the coffee containers. The cookies. The sandwiches. The everything! Why do you think Starbucks is just a big name? It’s not just because of their beans, but the ambiance of walking into one of their shops and ordering a cappucino. That’s why — yes, we’ll explain this big time — custom coasters can be a massive hit for a lot of reasons.

For One Thing, Yes, the One-Timers in Line on Their Way to Work Make for a Good Portion of the Revenue….

But what you really want are the ones who stay for a much longer time. Those customers end up buying more. Which means more money for you and your business. In order to get them to stay, though, you need a bit of design and marketing for a coffeehouse that not only looks inviting, but functional.

Custom coasters with your name on them represent home. Think about it. You have the couches, and the coffee tables everywhere. Custom coasters neatly placed on an end table as well make for that inviting “sit for a while and enjoy your coffee” mentality. Let them put their feet up. And bonus points for you if you happen to have a flat screen TV (although honestly it’s not necessary).

The great thing about these custom coasters you can purchase and personalize right at BRAVA Marketing is that they’ll last nearly a lifetime, most likely. It’s not like you have to keep restocking! Get them. Strategically place them. Get the brand out there. Because you know the longer customers stick around, the more they’re going to remember your coffee and your brand.

And After They Get Their Coffees Off Your Custom Coasters and Head Out….

They’ll remember to come back for more. Businesspersons. Artists. Writers. Or just stay-at-home moms wanting to chill with friends over an awesome mocha. That’s how coffeehouses flourish. So contact us right now! Make it a skinny.

Libraries Love Clocks for Good Reason, But What About a Custom Printed Clock?

Branding, Marketing, Promotional Marketing, , , , , ,

I don’t know about you, but I love libraries. They’re like playgrounds for the brain, and in many ways they’re even better than bookstores. For good reason. Because you can enjoy everything there is in a library — basically for free! As long as you’re always returning your items on the due date, of course. The thing about a library, though, is you can often get lost in them. That freedom does come with a price. Time. And that’s why librarians do love their clocks. So why does a custom printed clock make even more of a difference?

Well, It’s About Ambiance and Giving That Person a Sense of Homeliness

The reason why I personally love a library is the atmosphere. Yes, the books, too — but sometimes that atmosphere makes it so its conducive to great reading and experiencing. So why not get a custom printed clock branded in the name of the library, keeping your readers not only focused, but appreciating where they are: in the wealth of knowledge?

When it comes to reading, really it is all about ambiance. Check out Barnes & Noble, in fact. It’s not like they’re all about the stacking of books, and the commercialization. Sometimes we have to do a bit of presentation, make it fun. Reading should be fun. In fact…studying should be fun!

And having these selections from BRAVA Marketing definitely gives you the ideas for primping up your library in such a way that everyone recognizes what you are. You’re not just a place for books. But a place for the imagination!

Don’t Run Out of Time: Check Out BRAVA Marketing Right Now for Your Custom Printed Clock (as Well as a Few Books While You’re at It)

You’ll be surprised at the many options we have. When you find the ideal look, simply contact us, and we’ll get you squared away. Your library definitely deserves to have some personality. After all, your books do!