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Promote Your Business with Fun Summer Branded Products

Promotional Marketing, , , , ,

Brad Duarte – BRAVA Marketing Promotions

Spring and summer is a great time to promote your business or organization with fun logo branded items.  There are lots of outdoor products ranging from Frisbees, picnic gear, beach items, golf products, hiking and camping gear as well as the classic imprinted tee shirt.  These categories and more can get your name across to potential new customers and remind existing customers about your company. 

Your brand is critical.  With the right custom imprinted item you can stand out from the crowd and get your message across.  It is Quick and Easy to secure a promotional product that fits your needs and budget. 

There are lots of new products that are available for 2011.  These include new lip balms, sun screens, umbrellas, squeeze toys, cooler bags, sunglasses and logo imprinted caps.  Finding that new item to impress your customers, sales team or your organization just got easier. Your logo or tag line can be imprinted on any of these thousands of new items.  Remember custom printed merchandise is retained and reviewed more than any business card handed out.  Promotional products get results.

As the weather turns warmer think outside and think outside the box.  Place your brand where people will see it. Outside is where your new customers will be.  It has been a long hard winter – everyone will be outside enjoying the sunshine.  Your brand needs to be there too.

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

 

 

Custom Branded Products Can Help When a Company Is Considering a Name Change.

Promotional Marketing, , , ,

Brad Duarte – BRAVA Marketing Promotions

 

How do you change the name of your company without losing clients and starting all over again?

 

Maximize the opportunity of your name-change to rebrand your company and communicate to customers.

 

Some companies involve their customers and employees in deciding on the name change.  Creating excitement and energy – maybe a contest, can have a positive impact.

 

Manage the transition of name-change with a well thought out communication plan.  Decide what, when and how to tell all your stakeholders – employees,  clients (active and former),  suppliers, prospects, business associates and key members of your external community.

 

Decide whether to communicate in stages or announce in a big splash. Some marketers believe it’s best to unveil the change with a big splash with internal and external actions on the same day or same week. Some situations may call for a more gradual introduction – using both names for awhile.

 

A highly effective strategy is to send letters to clients and key stakeholders explaining the logic behind the change – how it better reflects the product or services.  Send reminder notes in invoices and promotional emails and mailers.

 

Name-change actions will require the launch of a new (or updated) website, new building signage, new letterhead, business cards and email signatures.

 

Coordinate your press releases with social media posts.

 

Use targeted promotional products to support your name-change initiatives. Make sure your sales force has plenty of great “leave behinds” with extended shelf-life that show off your new company name and logo. Reach out to past clients with an exciting promotional product – a great opportunity re-engage.

 

Planning an event to announce the name change? Make sure you have plenty of custom imprinted promotional products to go around.

 

Select custom branded merchandise your customers and employees will be excited to receive.  Choose items that reflect your new brand image.  Think high quality, trend setter, thought-leader, cool factor…

 

Get creative!

 

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

Top Trends in Promotional Products for 2011

Promotional Marketing, , , ,

Brad Duarte – BRAVA Marketing Promotions

Happy New Year! Bring on 2011! The recession is over!  With optimism and confidence companies are implementing creative marketing strategies with exciting promotional products that engage and “wow!” their customers.  For a successful marketing campaign, promotional products must appeal to broadly diverse, multi generational customers. Think relevant, useful, fresh and hip.  The right promotional items play a vital role in conveying brand and message.  While traditional “swag” – pens, calendars, coffee mugs and T-shirts are always available, we’ve seen a definite trend with customers choosing more creative items.

Here are a few ideas and trends from our research and top customers.

Top 6 Trends:

1.    Tech gadgets and accessories. There is a continuing demand for iPod and mp3 players along with the growing need for their accessories.  To keep up with the gadget trend companies offer promotional products like protective iPod covers, recharging docks, armbands or lanyards to hold the gadget, or customized ear buds displaying brand name, logo and colors. 

 

2.    Green products. Eco-friendly products trends in recent years are exploding in popularity and demand. From biodegradable drink ware and plantable seed cards to umbrellas with bamboo handles and hemp materials for apparel items, going green is all the rage. As the general public embraces eco-friendly habits, sustainable items show support and the cool new technology these products posses.

 

3.    Apparel.  Shirts and tops continue to be the top selling wearable item with new styles, colors, fabrics and textures.  Jewel tones like deep purple, ruby red and sapphire blue, are THE hot new choice for men and women of all ages. Vintage/distressed fabrics are popular along with military / camo prints. Performance fabric, stretch blends in clean simple lines that won’t wick, show wrinkles and support the active lifestyle and comfort wearers want

 

4.    Multi-function items. Today, cell phones serve as mini laptops and cameras, a trend in promotional products is multi-use items. Pens with mini flashlights, lanyards and safety whistles. Padfolios with attached calculators and an assortment of useful multi-functional pocket size tools.  USB flash drives with light and laser pointers. Foldable, rubber rinsable waterproof hygienic keyboards are items trending hot.  Key rings are also flashlights, whistles, bottle openers, and pens.

 

5.    Kitchen gadgets and utensils.  A trend growing once again, kitchen products allow businesses to have their brand on useful everyday items. Beyond coffee mugs, rubber can openers, and refrigerator new hot items includes martini shakers, knives collections, and even plastic ice cubes. 

 

6.    Wine and accessories. Wine and wine culture trend increasing in younger and more diverse audiences. Wine novices and connoisseurs alike enjoy talking, tasting and sharing in wine as a favorite pastime. Getting into this trend with an appropriate promotional product from corkscrews and foil cutters to glasses and bottles of wine displaying a brand logo.   

 

 

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

Good Will Hunting – For Prospects

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 Brad Duarte – BRAVA Marketing Promotions

Anyone you meet can become a new customer or refer on to you.  Make sure everyone knows what you do, what your company sells or what your organization is about.  The last thing you want to hear is “we just awarded the contract to ABC Company, I didn’t know you did that!”  You are better off with comment s like “yea yea we know you sell X”.  You may be surprised how many of your friends don’t know what you do or what your organization does.

A business card is good, a logo item leave-behind is better.  Sure give everyone your card but also give them something they will remember and keep around.  A simple pen with your logo, https://www.bravamarketing.com/writinginstruments  a custom printed product with your phone and web address will be around long after the business card goes into the circular file.  Not all promotional products are expensive.  There are lots of memorable items that can fit any budget.  Do you work for an IT, Computer or Software Company?  There are lots of computer related items that will get noticed and stay on the desk for a long time.  Make sure everyone you know has one.  Work in the food industry?  There is virtually a squeeze toy for every type of food possible.  https://www.bravamarketing.com/stressballs-relievers  They are fun, memorable and hard to toss out. 

So the next time someone ask you what you do hand them your unique printed item with your information and logo printed on it.  Yes you can give them a business card too.  It is proven the promotional item stay around for a wild, are really remembered and will be asked about long after your card is missed filed!

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.