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But it Is Easy Being Green!

ECO Friendly, , , , , ,

Just about everyone can agree that protecting the environment is important, and it’s no secret that many are taking steps to do so. Businesses are noticing this trend and working toward being recognized as environmentally friendly. For some companies, like Whole Foods or Patagonia, being green is part of their image, but even companies that don’t have to go green for PR purposes are doing it.

Companies go green for many reasons. They may recognize that being viewed as an environmentally friendly company can attract business. They may wish to go green to protect themselves from environmental liability. They may realize that reducing energy use also reduces cost. Or they may anticipate rising oil prices or oil shortages and seek alternative forms of energy. No matter the reason a company chooses to go green, the growing number of companies that are doing so is exciting. 

Some companies insist that their environmental friendliness doesn’t stop at their front doors. These companies also choose to do business only with other companies that have a similar interest in protecting the environment. If you’re trying to partner with a company like this, promotional giveaways, as with any other company, are important because they help you stay top of mind and project a certain image. But if the company you’d like to partner with is environmentally friendly, you have to promote an environmentally friendly image as well. Leaving behind green promotional products will show your potential customer that you care about the same things they do.

Consider leaving a reusable water bottle with your logo on it. Every time your client or potential client quenches his thirst while reducing his use of disposable cups, he’ll think of you. Or leave your client with a notebook made of recycled paper or let her take a break in a busy workday by playing with a toy made of eco-friendly bamboo.

Showing clients and potential clients that you share their values is a great way to open doors, and by choosing custom printed eco-friendly items, you’re also helping the planet. Contact BRAVA Marketing Promotions today and we’ll help you project the right image to your clients.       

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

By: BRAVA Marketing Promotions

Product Placement: Only a Problem if it’s Not Your Product

Promotional Marketing, , , , ,

Despite its enormous and enduring popularity, American Idol is routinely raked across the coals for its blatant product placement. In March 2011 alone, viewers were treated to 208 in-show appearances by brands like Coca-Cola, Ford, and AT&T. And American Idol isn’t alone, not by a long shot. Shows like Celebrity Apprentice, The Biggest Loser, and Dancing With the Stars are all in the top 10 when it comes to product placement.

But why the outrage? Why blast shows for strategically placing products? Coca-Cola surely doesn’t mind. And if you had a stake in the Coca-Cola company, you wouldn’t mind either.

But think about your own company. You probably don’t have the vast resources of Ford Motor Company or AT&T, but that doesn’t mean you can’t engage in product placement of your own. There are plenty of opportunities, both small and large, to grab a piece of that action.

Local cable shows are a great avenue. While not as popular as in the pre-Internet days, they offer a chance to sell your product to the local community. And if you’re a local, community-based business, that’s the sweetest plum of all.

Small business fairs are another great option. Most are run by local chambers of commerce, and for a modest fee you can set up a table or booth and get lots of great exposure for your business. It’s also a tremendous networking opportunity – you never know who may need what you’ve got!

Of course, all of this product placement is predicated on you placing your product. If you sell motor homes, it’s not exactly practical to bring one to a local cable studio or a business fair. But there’s no reason not to have promotional giveaways like affordable pens, cups, t-shirts, note pads, calendars, and key rings with your logo and/or company information on them. Whether a visual reminder or a physical takeaway, you’ll be putting your company in front of the most important people there are – potential customers.

So let the soda companies and truck companies have their TV spots. Contact BRAVA Marketing Promotions today and let us create some memorable custom imprinted products for you!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

By: BRAVA Marketing Promotions

 

 

A New Year and New Things for BRAVA

Promotional Marketing, , , , ,

Brad Duarte – BRAVA Marketing Promotions

Right off the bat, happy New Year everyone! From all of us at BRAVA Marketing Promotions, here’s hoping that 2012 has already been prosperous and enjoyable for you and your loved ones. 

 

As for us, we’ve made a couple of New Year’s resolutions. The first is a no-brainer – to continue providing the coolest and newest promotional products available. Of course, we’re still going to provide the best value, customer service, and satisfaction guarantee around, but those are no-brainers too.

 

The other resolution we’ve made is to keep the lines of communication open via this blog. Going forward, you can check in regularly to find out what’s happening with BRAVA, and in the world of promotional products in general. We’ll be updating weekly, so be sure to come back and visit often. This is one resolution we’re determined to keep!

 

So what’s your plan in 2012? Is your company going to maintain the status quo when it comes to getting the word out, or are you going to let the world know who you are and what you do? It’s true that the economy hasn’t changed dramatically from what it was in 2011, so maybe you’re concerned about budget. Don’t be. There are plenty of cost-effective ways to keep yourself top of mind with your customers.

Consider the humble pen. The world might be moving toward the digital age, but people still write things down. If they’re writing with a plain black pen, that doesn’t help your company at all. But if they’re using a pen with your logo and all of your company information on it, you’ve just made a potential new client. And you didn’t have to break the bank to do it.

The New Year is a blank slate. Fill it with new business! And let us help you do it. Contact BRAVA Marketing Promotions today!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

Imprinted Promotional Items Have a Direct Impact on Customers

Marketing, Promotional Marketing, , , ,

Brad Duarte – BRAVA Marketing Promotions


It has been proven that advertising your brand, company, products or organization has a direct impact on your target audience. After viewing information or even just an image, your message starts to get through. You may need multiple impressions to break through the clutter but even just a few impressions have a positive impact. It is always better to go after your target market with a multi prong strategy than a onetime only blast of any media type.


Using a custom imprinted item with your logo, web address and contact information is a great way to strengthen any marketing program. It is a fact that most recipients of a custom imprinted product are very reluctant to toss it out. Your impression will stay around for a long time and may influence others in the area by association.


Choosing an item that reflects your message will also help reinforce your brand. If you are a food company giving out related cookware or utensils is helpful. If you are launching a new product choose an item that will be associated with your launch. Many times an item already exist that can match up very nicely with your message. Search for it as the right item with the right message is a powerful combination.


It is not always the price of the item but the perceived value to the recipient that is key. There are many custom imprinted products that have a high perceived value that are reasonably priced. Choose unique items that will carry your message well, have an impact to your target market and meet your budget requirements.

Plan ahead and get creative!


BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.