BRAVA Marketing Blog

Have a Drink on BRAVA Marketing!

admin — Mon, 07 May 2012 22:17:44 +0000

After a long, hard work week, most people want nothing more than to come home on a Friday night, put their feet up, and crack open a nice bottle of wine. Or an ice-cold beer. Or whatever their drink of choice happens to be.

That being the case, why not capitalize on this relaxing, idyllic scenario by putting your name on a few of the items that are most likely to be close at hand? BRAVA Marketing can help you there!

Let’s start right at the heart of it – the wine. How about a nice bottle of merlot with your company’s logo etched right on the bottle? Or perhaps a nice cabernet sauvignon? Or a chardonnay? And for those company celebrations, you can’t beat a branded bottle of champagne. Whatever kind of wine or spirit your customers may prefer, we’ve got you covered.

Of course, they’ve got to get the wine out of the bottle to enjoy it, right? Not a problem with a logo-imprinted corkscrew and branded pourer. And once it’s time for the vino to flow, we have branded decanters, wine glasses that can bear your company’s logo, and wine chillers to keep things cool.

Now what about your beer drinkers? We’ve got them covered as well! One of the most popular and useful items to put your company information on is a bottle opener, and we’ve got every size, shape, and style you can imagine. And if you want to help keep the beer cold, how about putting your logo on an ice bucket? It’s a great idea if you own a bar or restaurant and want to promote drink specials!

And we’d be remiss if we didn’t mention that since not everyone is a drinker, you need some non-alcoholic options. Not a problem. Put your corporate logo and information on a bottle of sparkling grape juice and you’re ready to go!

BRAVA Marketing Promotions can brand most any alcoholic beverage or accessory you can imagine, but we remind you to please drink responsibly. Contact us today to learn about all of the wine and spirit items we carry. Cheers!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

By: BRAVA Marketing Promotions

Increase Employee Morale with Corporate Awards from BRAVA Marketing Promotions

admin — Thu, 15 Mar 2012 14:03:53 +0000

In the current economic climate, employee bonuses are often hard to come by for most businesses, but it’s still necessary to keep your workforce motivated and performing as necessary. From an employee perspective, there is nothing worse than working hard and not being recognized when going above and beyond your normal duties. People love to be recognized for their achievements; and not being recognized can be extremely detrimental to employee morale and affect overall company performance and profits. Oftentimes, lack of recognition, not lack of financial compensation, is a huge factor in employee dissatisfaction. There is no better way to increase employee performance than recognizing individuals for a job well done than providing some sort of employee recognition or corporate awards program that provides gifts or tokens of appreciation.

Here are a few tips if you are thinking about setting up an employee recognition or corporate awards program:

· Recognition should be linked to achievable accomplishments.

· Apply attainable criteria consistently so that it is fair and achievable for all employees.

· Awards should be based on superior performance in order to encourage employees to outperform.

A few benefits of using corporate awards to boost employee performance and morale are:

· Strengthening relationships between employees and company management

· Helping your employees to achieve their professional goals, and feel good about their contributions

· Helping employees to perform better and help increase the productivity of your organization

We have business gifts that can fit within almost any marketing budget. BRAVA Marketing Promotions has an array of simple and specialized Corporate Awards, such as Custom Engraved Crystal Corporate Awards, Laser-Etched Crystal Recognition Awards, Desk Clocks, Desk Sets, Executive Pens, Pins, and Recognition Plaques.

Don’t just wait until the end of the year to recognize achievement - you can provide small gifts on a monthly or quarterly basis, such as pins and or executive pens.

The most valuable asset for your company is your employees. Even if your budgets are constrained, you can still show your employees that you appreciate their hard work and dedication by recognizing their daily, weekly, monthly, quarterly, and yearly achievements. Taking simple steps to recognize employee achievement is one of the best ways to improve the productivity of your company and decrease staff turnover.

Contact BRAVA Marketing Promotions today if you are looking to set up or improve your employee recognition or corporate awards program.

By: BRAVA Marketing Promotions

Get a Jump Start on Summer with Custom Branded Merchandise

admin — Thu, 01 Mar 2012 18:32:55 +0000

Items that your clients can use in the summer make fantastic business gifts. Even though there’s still a little bit of winter ahead of us, giving your clients summer-related gifts branded with your logo is a great way to help them shake off the winter doldrums, look forward to the warm weather ahead, and remind them that you were the person who helped. Every time they look at that bottle of sunblock lotion imprinted with your logo, they’ll think of sunny days at the pool, lazy afternoons at the beach, and the creative company that provided them with such a great business gift.

Camping is a fun summer activity that many people enjoy. And it’s particularly popular right now because it’s a great activity for groups, organizations and families. Why not give your client a fleece blanket to ward off the chill once the blazing summer sun sets? A canteen to quench their thirst during long hikes is another fantastic piece of custom printed merchandise. Or you could present them with an umbrella to huddle under in case of an unexpected rain shower.

Nothing screams summer like a meal cooked on the grill. What if you presented your client with a grill imprinted with your logo? An indoor grill, an outdoor grill, or a portable grill that can be taken tailgating or on a camping trip would all be welcome business gifts. Make it a complete set and present a set of grill tools to go with it.

Give your client a summer business gift that says you care. Not only is sunblock a summer must-have, lip balm is, too. Or consider giving your client an ice pack to soothe any bumps or bruises that come with the hard playing that summer calls for.

There’s nothing like a summer picnic and for generations people have spread their blankets beneath a shady tree for a meal that would not be complete without the picnic basket to hold it. Another great business gift for the summer is a wine picnic basket that encourages your client to slow down, enjoy a glass of wine at sunset, and watch the fireflies come out.

Summer is a fantastic time to present your client with a business gift that invites them to enjoy everything the season has to offer. Contact BRAVA Marketing Promotions today and we’ll help you design a gift that will really impress your clients this season.

By: BRAVA Marketing Promotions

Take BRAVA Marketing Out to the Ball Game: Logo Branded Products Show Your Team Spirit

admin — Tue, 21 Feb 2012 23:26:40 +0000

Currently there are more than 27 million small businesses operating in the United States. It’s true that BRAVA Marketing Promotions can help immeasurably with your company branding, and we encourage you to contact us to find out about all our custom printed merchandise.

But what if you don’t run a company? What if you’re a soccer mom or basketball dad, and your focus is game day? Is there any way for BRAVA Marketing to help you show your team spirit while keeping you comfortable in the stands? Of course there is!

Since the temperatures are still low, let’s start with winter sports. How about staying warm with a fleece blanket that’s imprinted with your child’s team logo on it? Or a pair of custom logo folding compact event binoculars to get you nice and close to the action? And if your lips chap, no worries. Have the team logo put on a round tin of lip balm. You’ll be the most branded parent at the game.

Now on to summer. How thrilled would your child be to see his or her team logo on a picnic tote? Or to be wearing custom printed sunglasses? And to keep everyone safe and team-proud, put the logo on a sun kit, with everything you need to block out those harmful rays.

Of course, team spirit knows no seasons, and BRAVA Marketing has a whole host of products that can be printed with any team logo that will really fire up the crowd. We’ve got foam paws, foam baseball mitts, and yes, even foam bread that reads “YOU ARE TOAST.” (Great to show the opposing team what’s going to happen to them.) And to get some noise going, you can put the logo on some hand clackers or some inflatable noise sticks. The stadium’s foundation will be rocking!

And after the big game is over and you’re bursting with pride for your soccer star or quarterback hero, you can have their big accomplishment commemorated on a beautiful plaque. Printed with the team logo, of course.

BRAVA Marketing can make game day special. Contact us today to learn about all of the sports-related products we carry. Go team!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

By: BRAVA Marketing Promotions

Tips for Achieving Success at a Tradeshow or Convention with Promotional Products

admin — Tue, 14 Feb 2012 13:20:09 +0000

Tradeshows and conventions are still an important part of many companies’ marketing and sales strategies, and you need to stand out among the crowd with unique promotional products, compelling marketing materials, and leave a lasting impression.

Despite the declines that tradeshows and conventions experienced in the mid-2000s, according to ExpoWeb magazine, “moderate but steady momentum in the [trade show] industry has been building [in] the last couple years.” It’s still one of the best ways for companies to display and showcase their products and services face-to-face with potential new customers in their target markets. However, before you jump in (or jump back in) to the tradeshow and convention arena, here are a few questions to keep in mind:

Are the attendees at the event within your target market?

Know the audience to make sure it’s worth the expense and effort. It’s ideal if you can obtain a preliminary attendee list up front so that you know exactly what types of businesses and roles will be represented. Are they the decision makers who might be interested in purchasing your products and services? Also, if attendees have paid to attend the event, you will likely encounter higher quality leads.

Is the event the right size so that it’s worth your time, money, and effort?

Of course this will depend on your business, but you need to make sure that you will be meeting with enough prospects to make the event a financial success. Ask yourself, do I need to meet with 1,000 prospects or 200 prospects?

Will your marketing and promotional materials leave a lasting impression in a sea of competitors?

Tradeshows and conventions provide the perfect opportunity to meet potential customers, distribute marketing materials, exchange business cards, and demonstrate your products and/or services. The problem is tradeshows can often be like a circus or the midway at a county fair. There are lots of distractions for your potential clients. You need to make sure that your company doesn’t get drowned out by all the noise and commotion. Are your displays and promotional materials unique? Will your business stand out in the crowd and leave a lasting impression with your potential customers?

BRAVA Marketing Promotions offers thousands of imprinted promotional tradeshow and convention event products – everything your company needs to make its marketing presence at industry tradeshows, conventions, and special events a success!

BRAVA can custom imprint your corporate logo, company branding, or unique advertising message on a huge selection of tradeshow and convention products, including promotional tradeshow displays and banners, custom imprinted table covers and fitted display table skirts, promotional event signs and banner signage, promotional product replica inflatables, trade show badges and badgeholders, promotional lanyards, printed logo promotional balloons, and much more.

Contact BRAVA Marketing Promotions today and let us create unique tradeshow and convention products to leave a lasting impression with your potential clients.

By: BRAVA Marketing Promotions

But it Is Easy Being Green!

admin — Mon, 06 Feb 2012 15:03:45 +0000

Just about everyone can agree that protecting the environment is important, and it’s no secret that many are taking steps to do so. Businesses are noticing this trend and working toward being recognized as environmentally friendly. For some companies, like Whole Foods or Patagonia, being green is part of their image, but even companies that don’t have to go green for PR purposes are doing it.

Companies go green for many reasons. They may recognize that being viewed as an environmentally friendly company can attract business. They may wish to go green to protect themselves from environmental liability. They may realize that reducing energy use also reduces cost. Or they may anticipate rising oil prices or oil shortages and seek alternative forms of energy. No matter the reason a company chooses to go green, the growing number of companies that are doing so is exciting.

Some companies insist that their environmental friendliness doesn’t stop at their front doors. These companies also choose to do business only with other companies that have a similar interest in protecting the environment. If you’re trying to partner with a company like this, promotional giveaways, as with any other company, are important because they help you stay top of mind and project a certain image. But if the company you’d like to partner with is environmentally friendly, you have to promote an environmentally friendly image as well. Leaving behind green promotional products will show your potential customer that you care about the same things they do.

Consider leaving a reusable water bottle with your logo on it. Every time your client or potential client quenches his thirst while reducing his use of disposable cups, he’ll think of you. Or leave your client with a notebook made of recycled paper or let her take a break in a busy workday by playing with a toy made of eco-friendly bamboo.

Showing clients and potential clients that you share their values is a great way to open doors, and by choosing custom printed eco-friendly items, you’re also helping the planet. Contact BRAVA Marketing Promotions today and we’ll help you project the right image to your clients.

By: BRAVA Marketing Promotions

Product Placement: Only a Problem if it’s Not Your Product

admin — Mon, 30 Jan 2012 17:36:43 +0000

Despite its enormous and enduring popularity, American Idol is routinely raked across the coals for its blatant product placement. In March 2011 alone, viewers were treated to 208 in-show appearances by brands like Coca-Cola, Ford, and AT&T. And American Idol isn’t alone, not by a long shot. Shows like Celebrity Apprentice, The Biggest Loser, and Dancing With the Stars are all in the top 10 when it comes to product placement.

But why the outrage? Why blast shows for strategically placing products? Coca-Cola surely doesn’t mind. And if you had a stake in the Coca-Cola company, you wouldn’t mind either.

But think about your own company. You probably don’t have the vast resources of Ford Motor Company or AT&T, but that doesn’t mean you can’t engage in product placement of your own. There are plenty of opportunities, both small and large, to grab a piece of that action.

Local cable shows are a great avenue. While not as popular as in the pre-Internet days, they offer a chance to sell your product to the local community. And if you’re a local, community-based business, that’s the sweetest plum of all.

Small business fairs are another great option. Most are run by local chambers of commerce, and for a modest fee you can set up a table or booth and get lots of great exposure for your business. It’s also a tremendous networking opportunity – you never know who may need what you’ve got!

Of course, all of this product placement is predicated on you placing your product. If you sell motor homes, it’s not exactly practical to bring one to a local cable studio or a business fair. But there’s no reason not to have promotional giveaways like affordable pens, cups, t-shirts, note pads, calendars, and key rings with your logo and/or company information on them. Whether a visual reminder or a physical takeaway, you’ll be putting your company in front of the most important people there are – potential customers.

So let the soda companies and truck companies have their TV spots. Contact BRAVA Marketing Promotions today and let us create some memorable custom imprinted products for you!

By: BRAVA Marketing Promotions

A New Year and New Things for BRAVA

admin — Tue, 24 Jan 2012 16:12:02 +0000

Brad Duarte – BRAVA Marketing Promotions

Right off the bat, happy New Year everyone! From all of us at BRAVA Marketing Promotions, here’s hoping that 2012 has already been prosperous and enjoyable for you and your loved ones.

As for us, we’ve made a couple of New Year’s resolutions. The first is a no-brainer – to continue providing the coolest and newest promotional products available. Of course, we’re still going to provide the best value, customer service, and satisfaction guarantee around, but those are no-brainers too.

The other resolution we’ve made is to keep the lines of communication open via this blog. Going forward, you can check in regularly to find out what’s happening with BRAVA, and in the world of promotional products in general. We’ll be updating weekly, so be sure to come back and visit often. This is one resolution we’re determined to keep!

So what’s your plan in 2012? Is your company going to maintain the status quo when it comes to getting the word out, or are you going to let the world know who you are and what you do? It’s true that the economy hasn’t changed dramatically from what it was in 2011, so maybe you’re concerned about budget. Don’t be. There are plenty of cost-effective ways to keep yourself top of mind with your customers.

Consider the humble pen. The world might be moving toward the digital age, but people still write things down. If they’re writing with a plain black pen, that doesn’t help your company at all. But if they’re using a pen with your logo and all of your company information on it, you’ve just made a potential new client. And you didn’t have to break the bank to do it.

The New Year is a blank slate. Fill it with new business! And let us help you do it. Contact BRAVA Marketing Promotions today!

Imprinted Promotional Items Have a Direct Impact on Customers

admin — Tue, 19 Jul 2011 16:27:56 +0000

Brad Duarte – BRAVA Marketing Promotions

It has been proven that advertising your brand, company, products or organization has a direct impact on your target audience. After viewing information or even just an image, your message starts to get through. You may need multiple impressions to break through the clutter but even just a few impressions have a positive impact. It is always better to go after your target market with a multi prong strategy than a onetime only blast of any media type.

Using a custom imprinted item with your logo, web address and contact information is a great way to strengthen any marketing program. It is a fact that most recipients of a custom imprinted product are very reluctant to toss it out. Your impression will stay around for a long time and may influence others in the area by association.

Choosing an item that reflects your message will also help reinforce your brand. If you are a food company giving out related cookware or utensils is helpful. If you are launching a new product choose an item that will be associated with your launch. Many times an item already exist that can match up very nicely with your message. Search for it as the right item with the right message is a powerful combination.

It is not always the price of the item but the perceived value to the recipient that is key. There are many custom imprinted products that have a high perceived value that are reasonably priced. Choose unique items that will carry your message well, have an impact to your target market and meet your budget requirements.

Plan ahead and get creative!

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

Promote Your Business with Fun Summer Branded Products

admin — Thu, 05 May 2011 14:18:14 +0000

Brad Duarte – BRAVA Marketing Promotions

Spring and summer is a great time to promote your business or organization with fun logo branded items. There are lots of outdoor products ranging from Frisbees, picnic gear, beach items, golf products, hiking and camping gear as well as the classic imprinted tee shirt. These categories and more can get your name across to potential new customers and remind existing customers about your company.

Your brand is critical. With the right custom imprinted item you can stand out from the crowd and get your message across. It is Quick and Easy to secure a promotional product that fits your needs and budget.

There are lots of new products that are available for 2011. These include new lip balms, sun screens, umbrellas, squeeze toys, cooler bags, sunglasses and logo imprinted caps. Finding that new item to impress your customers, sales team or your organization just got easier. Your logo or tag line can be imprinted on any of these thousands of new items. Remember custom printed merchandise is retained and reviewed more than any business card handed out. Promotional products get results.

As the weather turns warmer think outside and think outside the box. Place your brand where people will see it. Outside is where your new customers will be. It has been a long hard winter – everyone will be outside enjoying the sunshine. Your brand needs to be there too.

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.