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Archive for the ‘Promotional Marketing’ Category

A New Year and New Things for BRAVA

Tuesday, January 24th, 2012

Brad Duarte – BRAVA Marketing Promotions

Right off the bat, happy New Year everyone! From all of us at BRAVA Marketing Promotions, here’s hoping that 2012 has already been prosperous and enjoyable for you and your loved ones. 

 

As for us, we’ve made a couple of New Year’s resolutions. The first is a no-brainer – to continue providing the coolest and newest promotional products available. Of course, we’re still going to provide the best value, customer service, and satisfaction guarantee around, but those are no-brainers too.

 

The other resolution we’ve made is to keep the lines of communication open via this blog. Going forward, you can check in regularly to find out what’s happening with BRAVA, and in the world of promotional products in general. We’ll be updating weekly, so be sure to come back and visit often. This is one resolution we’re determined to keep!

 

So what’s your plan in 2012? Is your company going to maintain the status quo when it comes to getting the word out, or are you going to let the world know who you are and what you do? It’s true that the economy hasn’t changed dramatically from what it was in 2011, so maybe you’re concerned about budget. Don’t be. There are plenty of cost-effective ways to keep yourself top of mind with your customers.

Consider the humble pen. The world might be moving toward the digital age, but people still write things down. If they’re writing with a plain black pen, that doesn’t help your company at all. But if they’re using a pen with your logo and all of your company information on it, you’ve just made a potential new client. And you didn’t have to break the bank to do it.

The New Year is a blank slate. Fill it with new business! And let us help you do it. Contact BRAVA Marketing Promotions today!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

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Imprinted Promotional Items Have a Direct Impact on Customers

Tuesday, July 19th, 2011

Brad Duarte – BRAVA Marketing Promotions


It has been proven that advertising your brand, company, products or organization has a direct impact on your target audience. After viewing information or even just an image, your message starts to get through. You may need multiple impressions to break through the clutter but even just a few impressions have a positive impact. It is always better to go after your target market with a multi prong strategy than a onetime only blast of any media type.


Using a custom imprinted item with your logo, web address and contact information is a great way to strengthen any marketing program. It is a fact that most recipients of a custom imprinted product are very reluctant to toss it out. Your impression will stay around for a long time and may influence others in the area by association.


Choosing an item that reflects your message will also help reinforce your brand. If you are a food company giving out related cookware or utensils is helpful. If you are launching a new product choose an item that will be associated with your launch. Many times an item already exist that can match up very nicely with your message. Search for it as the right item with the right message is a powerful combination.


It is not always the price of the item but the perceived value to the recipient that is key. There are many custom imprinted products that have a high perceived value that are reasonably priced. Choose unique items that will carry your message well, have an impact to your target market and meet your budget requirements.

Plan ahead and get creative!


BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

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Promote Your Business with Fun Summer Branded Products

Thursday, May 5th, 2011

Brad Duarte – BRAVA Marketing Promotions

Spring and summer is a great time to promote your business or organization with fun logo branded items.  There are lots of outdoor products ranging from Frisbees, picnic gear, beach items, golf products, hiking and camping gear as well as the classic imprinted tee shirt.  These categories and more can get your name across to potential new customers and remind existing customers about your company. 

Your brand is critical.  With the right custom imprinted item you can stand out from the crowd and get your message across.  It is Quick and Easy to secure a promotional product that fits your needs and budget. 

There are lots of new products that are available for 2011.  These include new lip balms, sun screens, umbrellas, squeeze toys, cooler bags, sunglasses and logo imprinted caps.  Finding that new item to impress your customers, sales team or your organization just got easier. Your logo or tag line can be imprinted on any of these thousands of new items.  Remember custom printed merchandise is retained and reviewed more than any business card handed out.  Promotional products get results.

As the weather turns warmer think outside and think outside the box.  Place your brand where people will see it. Outside is where your new customers will be.  It has been a long hard winter – everyone will be outside enjoying the sunshine.  Your brand needs to be there too.

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

 

 

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Custom Branded Products Can Help When a Company Is Considering a Name Change.

Wednesday, February 23rd, 2011

Brad Duarte – BRAVA Marketing Promotions

 

How do you change the name of your company without losing clients and starting all over again?

 

Maximize the opportunity of your name-change to rebrand your company and communicate to customers.

 

Some companies involve their customers and employees in deciding on the name change.  Creating excitement and energy – maybe a contest, can have a positive impact.

 

Manage the transition of name-change with a well thought out communication plan.  Decide what, when and how to tell all your stakeholders - employees,  clients (active and former),  suppliers, prospects, business associates and key members of your external community.

 

Decide whether to communicate in stages or announce in a big splash. Some marketers believe it’s best to unveil the change with a big splash with internal and external actions on the same day or same week. Some situations may call for a more gradual introduction – using both names for awhile.

 

A highly effective strategy is to send letters to clients and key stakeholders explaining the logic behind the change – how it better reflects the product or services.  Send reminder notes in invoices and promotional emails and mailers.

 

Name-change actions will require the launch of a new (or updated) website, new building signage, new letterhead, business cards and email signatures.

 

Coordinate your press releases with social media posts.

 

Use targeted promotional products to support your name-change initiatives. Make sure your sales force has plenty of great “leave behinds” with extended shelf-life that show off your new company name and logo. Reach out to past clients with an exciting promotional product - a great opportunity re-engage.

 

Planning an event to announce the name change? Make sure you have plenty of custom imprinted promotional products to go around.

 

Select custom branded merchandise your customers and employees will be excited to receive.  Choose items that reflect your new brand image.  Think high quality, trend setter, thought-leader, cool factor…

 

Get creative!

 

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

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Top Trends in Promotional Products for 2011

Thursday, January 13th, 2011

Brad Duarte – BRAVA Marketing Promotions

Happy New Year! Bring on 2011! The recession is over!  With optimism and confidence companies are implementing creative marketing strategies with exciting promotional products that engage and “wow!” their customers.  For a successful marketing campaign, promotional products must appeal to broadly diverse, multi generational customers. Think relevant, useful, fresh and hip.  The right promotional items play a vital role in conveying brand and message.  While traditional “swag” – pens, calendars, coffee mugs and T-shirts are always available, we’ve seen a definite trend with customers choosing more creative items.

Here are a few ideas and trends from our research and top customers.

Top 6 Trends:

1.    Tech gadgets and accessories. There is a continuing demand for iPod and mp3 players along with the growing need for their accessories.  To keep up with the gadget trend companies offer promotional products like protective iPod covers, recharging docks, armbands or lanyards to hold the gadget, or customized ear buds displaying brand name, logo and colors. 

 

2.    Green products. Eco-friendly products trends in recent years are exploding in popularity and demand. From biodegradable drink ware and plantable seed cards to umbrellas with bamboo handles and hemp materials for apparel items, going green is all the rage. As the general public embraces eco-friendly habits, sustainable items show support and the cool new technology these products posses.

 

3.    Apparel.  Shirts and tops continue to be the top selling wearable item with new styles, colors, fabrics and textures.  Jewel tones like deep purple, ruby red and sapphire blue, are THE hot new choice for men and women of all ages. Vintage/distressed fabrics are popular along with military / camo prints. Performance fabric, stretch blends in clean simple lines that won’t wick, show wrinkles and support the active lifestyle and comfort wearers want

 

4.    Multi-function items. Today, cell phones serve as mini laptops and cameras, a trend in promotional products is multi-use items. Pens with mini flashlights, lanyards and safety whistles. Padfolios with attached calculators and an assortment of useful multi-functional pocket size tools.  USB flash drives with light and laser pointers. Foldable, rubber rinsable waterproof hygienic keyboards are items trending hot.  Key rings are also flashlights, whistles, bottle openers, and pens.

 

5.    Kitchen gadgets and utensils.  A trend growing once again, kitchen products allow businesses to have their brand on useful everyday items. Beyond coffee mugs, rubber can openers, and refrigerator new hot items includes martini shakers, knives collections, and even plastic ice cubes. 

 

6.    Wine and accessories. Wine and wine culture trend increasing in younger and more diverse audiences. Wine novices and connoisseurs alike enjoy talking, tasting and sharing in wine as a favorite pastime. Getting into this trend with an appropriate promotional product from corkscrews and foil cutters to glasses and bottles of wine displaying a brand logo.   

 

 

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

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SPF and Custom Imprinted Sunblock that is right for you.

Wednesday, July 14th, 2010

By Brad Duarte, BRAVA Marketing Promotions

 

We wanted to pass this along to you from one of our partners as it really helps clarify the confusion around Sunblock and SPF levels.

 

You may have heard the term “SPF”.  Most know it means Sun Protection Factor.  But that is still pretty vague.

 

Everyone’s skin is different.  If you think about it, not even two people from the same family will sunburn or tan identically.  So, some sort of a yardstick was needed to provide the population with suncare products and an explanation of how it all works.  And so was born the SPF.

 

SPF is not about the STRENGTH of the sunblock.  It is about the amount of TIME IT IS GOOD FOR.

 

When you go in the sun without sunblock, your skin will usually start to redden after a time.  Let’s say that amount of time is 10 minutes.  If you are using SPF 15 sunscreen, you will be protected 15 times this amount of time.  In other words, 10 minutes x 15 = 150 minutes or 2.5 hours.  This is factoring in not sweating, wiping or toweling off the sunscreen.  The time factor on how long you take to get red is based on several factors with YOUR skin, including how fair you are, and other genetic stuff.

 

So, the higher the SPF rating, the LONGER it is good for, not the STRONGER it is.

 

Most people don’t spend hours and hours in the sun.  Which means that going out for a while with SPF 15 might be fine for you, as long as you don’t wash, sweat or wipe it off.  It benefits you to have a stronger rated sunblock if you plan on being outside for a fair bit of time.

 

Check out the wide assortment of logo sunblock options in all SPF levels at http://www.bravamarketing.com/bm_sunblocklotion

 

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

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Stimulus Package Fails to Impact Organizations Marketing Programs. Has All This Money Increased Your Marketing Budget Yet?

Wednesday, January 27th, 2010

By Brad Duarte, BRAVA Marketing Promotions

For most businesses the answer is no.  Sales and Marketing budgets are projected to still be under a lot of pressure for 2010.  In general ad revenues have not rebounded.  Even some of the larger corporations have cut back – no Super Bowl Pepsi commercials this year.  So what can you do to still motivate your staff, existing customers and generate new prospects?

One of the most proven methods is the strategic use of custom imprinted products.  Branded or Logo printed items handed out at the right time can have a dramatic effect on sales, contributions and good will.  For 2010 there are many new promotional products that are both cost effective and impactful.  

The big PPAI trade show was just held in Las Vegas where hundreds of new custom printed products were introduced.  This year creativity is off the charts as new items in just about all categories strive to be unique, progressive, useful yet economical and offering a high perceived value.  Remember a little something is better than nothing at all.  This year there are lots of new custom imprinted products in every budget range that your organization can use to help achieve your goals and objectives.

What’s New at BRAVA Marketing Promotions: http://www.bravamarketing.com/bm_newproducts

 

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

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2009 Holiday Trends for Promotions, Incentives and Gift Ideas

Friday, December 11th, 2009

By Brad Duarte - BRAVA Marketing Promotions

 

2009 has been a tough year for business but smart companies are thriving thanks to loyal customers and key employees!

 

A recent study by the Incentive Research Foundation found that 61% of companies have reduced their marketing promotion and incentive programs, but all continue to invest in carefully selected products to thank their best customers, employee superstars, trusted partners and valued colleagues.

 

The dominant theme this year:  Meaningful, memorable, eco-friendly, “discreet chic”  gifts that are high impact and low cost.  

 

Wondering what to do for Holiday Gifting? Here are a few ideas to get you started….

 

·         Customer / Client Appreciation

High-end desk top items

 

·         Employee and Staff Appreciation

Household gifts

 

·         Top Sales / Fundraisers Appreciation 

Tech gifts and gadgets

 

·         Board Committees and Volunteer  Appreciation

Chocolates & Goodies

 

·         Colleagues and Co-Members Appreciation  

Clocks and watches,

 

·         Reward and Recognition

Award plaques, Waterford crystal, sterling silver, customized rings…. 

 

·         Welcome New Clients or Partners

Uniquely varied  eco-friendly products

 

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your corporate brand and marketing. Contact us at 877-239-1227 toll free for ideas on the best values in low cost promotional marketing items.

 

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SAVE BIG on Promotional Gifts

Monday, March 2nd, 2009

By Brad Duarte, BRAVA Marketing Promotions

Your company can still stand out at industry meetings by the branded corporate promotional gifts you hand out. We at BRAVA Marketing have some great suggestions to SAVE BIG on your promotional products.

Plan Way Ahead

Take time to select the most appropriate promotional gift. At BRAVA Marketing, with more than 400,000 promotional items and gifts, you can find suitable promotional items in every category at every price point—from the lowest cost to the most expensively priced promotional giveaway. For example, imprinted golf umbrellas can range from $9.31 up to $44.09 apiece.

The More You Buy, the More You Save

Choose one corporate gift and give it away over and over again this year. Think of it, if your company has three major meetings, order the same item in quantity for all three and you will SAVE BIG. A good example is the “Two-Tone Portfolio w/Bottle Holder QBXBI-FPDSL” which is $1 cheaper per portfolio if you buy 500 instead of 48. Just make sure the promo product is appropriate to all three special events.

SAVE on Shipping Costs

These days, shipping costs are a huge add-on to your order. While we can always fulfill your rush order in time for your important event, you can shave significant costs from your budget by leaving more leeway in the schedule for ground and freight shipping.

Print Your Logo in One Color

Try printing the custom imprinted item in one color, instead of two. The fewer colors you use on custom branding, skims more savings off the total printing costs.

Grab a Partner

If you and another vendor are attending the same event and have complimentary products and services, suggest teaming up with them to hand out a more expensive promotional item. It’s like that old philosophy: two can live cheaper than one!

No matter what you spend and no matter how much you save, the personalized gift should always reinforce your brand and reflect your company’s image.

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of the Fortune 500, small businesses and organizations. It’s quick and easy to secure the custom imprinted products you need to be successful. We view ourselves as an extension of your marketing and procurement department with innovative designs and ideas that utilize our up-to-date product merchandise knowledge. Contact us today at www.bravamarketing.com or 877-239-1227 toll-free for ideas for promotional products.

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Meeting Budget Slashed. Help with Promotional Gifts!

Friday, January 30th, 2009

While every industry has been hit hard in this economy, businesses are still holding client meetings, trade shows and networking forums. The only difference is that the budget has been scaled way back.

For example, last year, you might have spent $10 per person on a promotion gift and now you’re only budgeted for $5. Or, a year ago, the budget only allowed $6 per person for that custom promotional gift, and now you have to find something for $3.50 per person.

Extravagant is OUT.

So while you’ve had to reign in the costs of your special event, you can still hand out quality promotional products to attendees, only now you will have to select them with greater care. And, don’t feel so bad about this. Right now, extravagant is “out” and practical items are “in”.

Think Value for the Price

You can find corporate promotional products in every price range. For example, looking for a custom imprinted travel mug? At BRAVA Marketing, we carry a wide selection of travel mugs, from a $1.50 plastic insulated and thermal mug, all the way up to the deluxe $26 insulated bottle and tumbler gift set.

Think Simple. Think Staying Power.

Don’t care for the inexpensive versions? As an alternative, select a custom imprinted gift in a category that starts at a lower cost point. How about giving out simple gifts such as imprinted pens and notepads, calendars, mouse pads, pencils, notebooks, post-it notes or organizers? The bonus is that these imprinted promotional items are always used and hang around for a LONG time.

Reflect Your Corporate Values

In the marketing promotions industry, we know one thing for sure - that when it comes to marketing your business now, you need to separate your brand from your competitors. So hold that industry meeting, stay within your budget and still hand out branded marketing giveaways. Just be sure your promotional items reflect your organization’s values.

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your corporate brand and marketing. Contact us at 877-239-1227 toll free for ideas on the best values in low cost promotional marketing items.

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