Archive for the ‘Promotional Marketing’ Category

Have a Drink on BRAVA Marketing!

Monday, May 7th, 2012

After a long, hard work week, most people want nothing more than to come home on a Friday night, put their feet up, and crack open a nice bottle of wine. Or an ice-cold beer. Or whatever their drink of choice happens to be.

That being the case, why not capitalize on this relaxing, idyllic scenario by putting your name on a few of the items that are most likely to be close at hand? BRAVA Marketing can help you there!

Let’s start right at the heart of it – the wine. How about a nice bottle of merlot with your company’s logo etched right on the bottle? Or perhaps a nice cabernet sauvignon? Or a chardonnay? And for those company celebrations, you can’t beat a branded bottle of champagne. Whatever kind of wine or spirit your customers may prefer, we’ve got you covered.

Of course, they’ve got to get the wine out of the bottle to enjoy it, right? Not a problem with a logo-imprinted corkscrew and branded pourer. And once it’s time for the vino to flow, we have branded decanters, wine glasses that can bear your company’s logo, and wine chillers to keep things cool.

Now what about your beer drinkers? We’ve got them covered as well! One of the most popular and useful items to put your company information on is a bottle opener, and we’ve got every size, shape, and style you can imagine. And if you want to help keep the beer cold, how about putting your logo on an ice bucket? It’s a great idea if you own a bar or restaurant and want to promote drink specials!

And we’d be remiss if we didn’t mention that since not everyone is a drinker, you need some non-alcoholic options. Not a problem. Put your corporate logo and information on a bottle of sparkling grape juice and you’re ready to go!

BRAVA Marketing Promotions can brand most any alcoholic beverage or accessory you can imagine, but we remind you to please drink responsibly. Contact us today to learn about all of the wine and spirit items we carry. Cheers!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

By: BRAVA Marketing Promotions

Tags: Business Gifts, corporate promotional gifts, custom branded merchandise, custom imprinted promotional products, logo branded products, promotional gifts
Posted in Business Gifts, Promotional Marketing | Comments Off

Tips for Achieving Success at a Tradeshow or Convention with Promotional Products

Tuesday, February 14th, 2012

Tradeshows and conventions are still an important part of many companies’ marketing and sales strategies, and you need to stand out among the crowd with unique promotional products, compelling marketing materials, and leave a lasting impression.

Despite the declines that tradeshows and conventions experienced in the mid-2000s, according to ExpoWeb magazine, “moderate but steady momentum in the [trade show] industry has been building [in] the last couple years.” It’s still one of the best ways for companies to display and showcase their products and services face-to-face with potential new customers in their target markets. However, before you jump in (or jump back in) to the tradeshow and convention arena, here are a few questions to keep in mind:

Are the attendees at the event within your target market?

Know the audience to make sure it’s worth the expense and effort. It’s ideal if you can obtain a preliminary attendee list up front so that you know exactly what types of businesses and roles will be represented. Are they the decision makers who might be interested in purchasing your products and services? Also, if attendees have paid to attend the event, you will likely encounter higher quality leads.

Is the event the right size so that it’s worth your time, money, and effort?

Of course this will depend on your business, but you need to make sure that you will be meeting with enough prospects to make the event a financial success. Ask yourself, do I need to meet with 1,000 prospects or 200 prospects?

Will your marketing and promotional materials leave a lasting impression in a sea of competitors?

Tradeshows and conventions provide the perfect opportunity to meet potential customers, distribute marketing materials, exchange business cards, and demonstrate your products and/or services. The problem is tradeshows can often be like a circus or the midway at a county fair. There are lots of distractions for your potential clients. You need to make sure that your company doesn’t get drowned out by all the noise and commotion. Are your displays and promotional materials unique? Will your business stand out in the crowd and leave a lasting impression with your potential customers?

BRAVA Marketing Promotions offers thousands of imprinted promotional tradeshow and convention event products – everything your company needs to make its marketing presence at industry tradeshows, conventions, and special events a success!

BRAVA can custom imprint your corporate logo, company branding, or unique advertising message on a huge selection of tradeshow and convention products, including promotional tradeshow displays and banners, custom imprinted table covers and fitted display table skirts, promotional event signs and banner signage, promotional product replica inflatables, trade show badges and badgeholders, promotional lanyards, printed logo promotional balloons, and much more.

Contact BRAVA Marketing Promotions today and let us create unique tradeshow and convention products to leave a lasting impression with your potential clients.

By: BRAVA Marketing Promotions

Tags: company branding, Custom Imprinted Marketing Products, custom printed merchandise, imprinted promotional products, personalized gifts, Tradeshow give a ways
Posted in Marketing, Promotional Marketing | Comments Off

Product Placement: Only a Problem if it’s Not Your Product

Monday, January 30th, 2012

Despite its enormous and enduring popularity, American Idol is routinely raked across the coals for its blatant product placement. In March 2011 alone, viewers were treated to 208 in-show appearances by brands like Coca-Cola, Ford, and AT&T. And American Idol isn’t alone, not by a long shot. Shows like Celebrity Apprentice, The Biggest Loser, and Dancing With the Stars are all in the top 10 when it comes to product placement.

But why the outrage? Why blast shows for strategically placing products? Coca-Cola surely doesn’t mind. And if you had a stake in the Coca-Cola company, you wouldn’t mind either.

But think about your own company. You probably don’t have the vast resources of Ford Motor Company or AT&T, but that doesn’t mean you can’t engage in product placement of your own. There are plenty of opportunities, both small and large, to grab a piece of that action.

Local cable shows are a great avenue. While not as popular as in the pre-Internet days, they offer a chance to sell your product to the local community. And if you’re a local, community-based business, that’s the sweetest plum of all.

Small business fairs are another great option. Most are run by local chambers of commerce, and for a modest fee you can set up a table or booth and get lots of great exposure for your business. It’s also a tremendous networking opportunity – you never know who may need what you’ve got!

Of course, all of this product placement is predicated on you placing your product. If you sell motor homes, it’s not exactly practical to bring one to a local cable studio or a business fair. But there’s no reason not to have promotional giveaways like affordable pens, cups, t-shirts, note pads, calendars, and key rings with your logo and/or company information on them. Whether a visual reminder or a physical takeaway, you’ll be putting your company in front of the most important people there are – potential customers.

So let the soda companies and truck companies have their TV spots. Contact BRAVA Marketing Promotions today and let us create some memorable custom imprinted products for you!

By: BRAVA Marketing Promotions

Tags: company branding, custom branded merchandise, Custom Imprinted Marketing Products, Imprinted Merchandise, imprinted promotional products, promo products
Posted in Promotional Marketing | Comments Off

A New Year and New Things for BRAVA

Tuesday, January 24th, 2012

Brad Duarte – BRAVA Marketing Promotions

Right off the bat, happy New Year everyone! From all of us at BRAVA Marketing Promotions, here’s hoping that 2012 has already been prosperous and enjoyable for you and your loved ones.

As for us, we’ve made a couple of New Year’s resolutions. The first is a no-brainer – to continue providing the coolest and newest promotional products available. Of course, we’re still going to provide the best value, customer service, and satisfaction guarantee around, but those are no-brainers too.

The other resolution we’ve made is to keep the lines of communication open via this blog. Going forward, you can check in regularly to find out what’s happening with BRAVA, and in the world of promotional products in general. We’ll be updating weekly, so be sure to come back and visit often. This is one resolution we’re determined to keep!

So what’s your plan in 2012? Is your company going to maintain the status quo when it comes to getting the word out, or are you going to let the world know who you are and what you do? It’s true that the economy hasn’t changed dramatically from what it was in 2011, so maybe you’re concerned about budget. Don’t be. There are plenty of cost-effective ways to keep yourself top of mind with your customers.

Consider the humble pen. The world might be moving toward the digital age, but people still write things down. If they’re writing with a plain black pen, that doesn’t help your company at all. But if they’re using a pen with your logo and all of your company information on it, you’ve just made a potential new client. And you didn’t have to break the bank to do it.

The New Year is a blank slate. Fill it with new business! And let us help you do it. Contact BRAVA Marketing Promotions today!

Tags: Advertising Specialties, Custom Imprinted Marketing Products, Custom Imprinted Products, custom printed merchandise, Imprinted Merchandise, Promotional Novelties
Posted in Promotional Marketing | Comments Off

Imprinted Promotional Items Have a Direct Impact on Customers

Tuesday, July 19th, 2011

Brad Duarte – BRAVA Marketing Promotions

It has been proven that advertising your brand, company, products or organization has a direct impact on your target audience. After viewing information or even just an image, your message starts to get through. You may need multiple impressions to break through the clutter but even just a few impressions have a positive impact. It is always better to go after your target market with a multi prong strategy than a onetime only blast of any media type.

Using a custom imprinted item with your logo, web address and contact information is a great way to strengthen any marketing program. It is a fact that most recipients of a custom imprinted product are very reluctant to toss it out. Your impression will stay around for a long time and may influence others in the area by association.

Choosing an item that reflects your message will also help reinforce your brand. If you are a food company giving out related cookware or utensils is helpful. If you are launching a new product choose an item that will be associated with your launch. Many times an item already exist that can match up very nicely with your message. Search for it as the right item with the right message is a powerful combination.

It is not always the price of the item but the perceived value to the recipient that is key. There are many custom imprinted products that have a high perceived value that are reasonably priced. Choose unique items that will carry your message well, have an impact to your target market and meet your budget requirements.

Plan ahead and get creative!

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

Tags: custom branded merchandise, custom imprinted promotional products, custom printed merchandise, logo branded products, personalized gifts
Posted in Marketing, Promotional Marketing | No Comments »

Promote Your Business with Fun Summer Branded Products

Thursday, May 5th, 2011

Brad Duarte – BRAVA Marketing Promotions

Spring and summer is a great time to promote your business or organization with fun logo branded items. There are lots of outdoor products ranging from Frisbees, picnic gear, beach items, golf products, hiking and camping gear as well as the classic imprinted tee shirt. These categories and more can get your name across to potential new customers and remind existing customers about your company.

Your brand is critical. With the right custom imprinted item you can stand out from the crowd and get your message across. It is Quick and Easy to secure a promotional product that fits your needs and budget.

There are lots of new products that are available for 2011. These include new lip balms, sun screens, umbrellas, squeeze toys, cooler bags, sunglasses and logo imprinted caps. Finding that new item to impress your customers, sales team or your organization just got easier. Your logo or tag line can be imprinted on any of these thousands of new items. Remember custom printed merchandise is retained and reviewed more than any business card handed out. Promotional products get results.

As the weather turns warmer think outside and think outside the box. Place your brand where people will see it. Outside is where your new customers will be. It has been a long hard winter – everyone will be outside enjoying the sunshine. Your brand needs to be there too.

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

Tags: company branding, custom imprinted promotional products, logo branded products, new custom imprinted items, personalized gifts, promotional items
Posted in Promotional Marketing | Comments Off

Custom Branded Products Can Help When a Company Is Considering a Name Change.

Wednesday, February 23rd, 2011

Brad Duarte – BRAVA Marketing Promotions

How do you change the name of your company without losing clients and starting all over again?

Maximize the opportunity of your name-change to rebrand your company and communicate to customers.

Some companies involve their customers and employees in deciding on the name change. Creating excitement and energy – maybe a contest, can have a positive impact.

Manage the transition of name-change with a well thought out communication plan. Decide what, when and how to tell all your stakeholders – employees, clients (active and former), suppliers, prospects, business associates and key members of your external community.

Decide whether to communicate in stages or announce in a big splash. Some marketers believe it’s best to unveil the change with a big splash with internal and external actions on the same day or same week. Some situations may call for a more gradual introduction – using both names for awhile.

A highly effective strategy is to send letters to clients and key stakeholders explaining the logic behind the change – how it better reflects the product or services. Send reminder notes in invoices and promotional emails and mailers.

Name-change actions will require the launch of a new (or updated) website, new building signage, new letterhead, business cards and email signatures.

Coordinate your press releases with social media posts.

Use targeted promotional products to support your name-change initiatives. Make sure your sales force has plenty of great “leave behinds” with extended shelf-life that show off your new company name and logo. Reach out to past clients with an exciting promotional product – a great opportunity re-engage.

Planning an event to announce the name change? Make sure you have plenty of custom imprinted promotional products to go around.

Select custom branded merchandise your customers and employees will be excited to receive. Choose items that reflect your new brand image. Think high quality, trend setter, thought-leader, cool factor…

Get creative!

Tags: company branding, custom branded merchandise, custom imprinted promotional products, custom printed merchandise, logo branded products
Posted in Promotional Marketing | No Comments »

Top Trends in Promotional Products for 2011

Thursday, January 13th, 2011

Brad Duarte – BRAVA Marketing Promotions

Happy New Year! Bring on 2011! The recession is over! With optimism and confidence companies are implementing creative marketing strategies with exciting promotional products that engage and “wow!” their customers. For a successful marketing campaign, promotional products must appeal to broadly diverse, multi generational customers. Think relevant, useful, fresh and hip. The right promotional items play a vital role in conveying brand and message. While traditional “swag” – pens, calendars, coffee mugs and T-shirts are always available, we’ve seen a definite trend with customers choosing more creative items.

Here are a few ideas and trends from our research and top customers.

Top 6 Trends:

1. Tech gadgets and accessories. There is a continuing demand for iPod and mp3 players along with the growing need for their accessories. To keep up with the gadget trend companies offer promotional products like protective iPod covers, recharging docks, armbands or lanyards to hold the gadget, or customized ear buds displaying brand name, logo and colors.

2. Green products. Eco-friendly products trends in recent years are exploding in popularity and demand. From biodegradable drink ware and plantable seed cards to umbrellas with bamboo handles and hemp materials for apparel items, going green is all the rage. As the general public embraces eco-friendly habits, sustainable items show support and the cool new technology these products posses.

3. Apparel. Shirts and tops continue to be the top selling wearable item with new styles, colors, fabrics and textures. Jewel tones like deep purple, ruby red and sapphire blue, are THE hot new choice for men and women of all ages. Vintage/distressed fabrics are popular along with military / camo prints. Performance fabric, stretch blends in clean simple lines that won’t wick, show wrinkles and support the active lifestyle and comfort wearers want

4. Multi-function items. Today, cell phones serve as mini laptops and cameras, a trend in promotional products is multi-use items. Pens with mini flashlights, lanyards and safety whistles. Padfolios with attached calculators and an assortment of useful multi-functional pocket size tools. USB flash drives with light and laser pointers. Foldable, rubber rinsable waterproof hygienic keyboards are items trending hot. Key rings are also flashlights, whistles, bottle openers, and pens.

5. Kitchen gadgets and utensils. A trend growing once again, kitchen products allow businesses to have their brand on useful everyday items. Beyond coffee mugs, rubber can openers, and refrigerator new hot items includes martini shakers, knives collections, and even plastic ice cubes.

6. Wine and accessories. Wine and wine culture trend increasing in younger and more diverse audiences. Wine novices and connoisseurs alike enjoy talking, tasting and sharing in wine as a favorite pastime. Getting into this trend with an appropriate promotional product from corkscrews and foil cutters to glasses and bottles of wine displaying a brand logo.

Tags: corporate promotional gifts, custom imprinted promotional products, custom printing, logo branded products, new custom imprinted items
Posted in Promotional Marketing | Comments Off

SPF and Custom Imprinted Sunblock that is right for you.

Wednesday, July 14th, 2010

By Brad Duarte, BRAVA Marketing Promotions

We wanted to pass this along to you from one of our partners as it really helps clarify the confusion around Sunblock and SPF levels.

You may have heard the term “SPF”. Most know it means Sun Protection Factor. But that is still pretty vague.

Everyone’s skin is different. If you think about it, not even two people from the same family will sunburn or tan identically. So, some sort of a yardstick was needed to provide the population with suncare products and an explanation of how it all works. And so was born the SPF.

SPF is not about the STRENGTH of the sunblock. It is about the amount of TIME IT IS GOOD FOR.

When you go in the sun without sunblock, your skin will usually start to redden after a time. Let’s say that amount of time is 10 minutes. If you are using SPF 15 sunscreen, you will be protected 15 times this amount of time. In other words, 10 minutes x 15 = 150 minutes or 2.5 hours. This is factoring in not sweating, wiping or toweling off the sunscreen. The time factor on how long you take to get red is based on several factors with YOUR skin, including how fair you are, and other genetic stuff.

So, the higher the SPF rating, the LONGER it is good for, not the STRONGER it is.

Most people don’t spend hours and hours in the sun. Which means that going out for a while with SPF 15 might be fine for you, as long as you don’t wash, sweat or wipe it off. It benefits you to have a stronger rated sunblock if you plan on being outside for a fair bit of time.

Check out the wide assortment of logo sunblock options in all SPF levels at http://www.bravamarketing.com/bm_sunblocklotion

Tags: corporate promotional gifts, custom imprinted promotional products, custom printed merchandise, logo branded sun block
Posted in Marketing, Promotional Marketing, Summer | No Comments »

Stimulus Package Fails to Impact Organizations Marketing Programs. Has All This Money Increased Your Marketing Budget Yet?

Wednesday, January 27th, 2010

By Brad Duarte, BRAVA Marketing Promotions

For most businesses the answer is no. Sales and Marketing budgets are projected to still be under a lot of pressure for 2010. In general ad revenues have not rebounded. Even some of the larger corporations have cut back – no Super Bowl Pepsi commercials this year. So what can you do to still motivate your staff, existing customers and generate new prospects?

One of the most proven methods is the strategic use of custom imprinted products. Branded or Logo printed items handed out at the right time can have a dramatic effect on sales, contributions and good will. For 2010 there are many new promotional products that are both cost effective and impactful.

The big PPAI trade show was just held in Las Vegas where hundreds of new custom printed products were introduced. This year creativity is off the charts as new items in just about all categories strive to be unique, progressive, useful yet economical and offering a high perceived value. Remember a little something is better than nothing at all. This year there are lots of new custom imprinted products in every budget range that your organization can use to help achieve your goals and objectives.

What’s New at BRAVA Marketing Promotions: http://www.bravamarketing.com/bm_newproducts

Tags: Business Gifts, corporate promotional gifts, custom imprinted promotional products, custom printed merchandise, logo branded products, marketing budgets, new custom imprinted items
Posted in Business Gifts, Marketing, Promotional Marketing, Uncategorized | No Comments »

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Archive for the ‘Promotional Marketing’ Category

Have a Drink on BRAVA Marketing!

Tips for Achieving Success at a Tradeshow or Convention with Promotional Products

A New Year and New Things for BRAVA

Imprinted Promotional Items Have a Direct Impact on Customers

Promote Your Business with Fun Summer Branded Products

Custom Branded Products Can Help When a Company Is Considering a Name Change.

Top Trends in Promotional Products for 2011

SPF and Custom Imprinted Sunblock that is right for you.

Stimulus Package Fails to Impact Organizations Marketing Programs. Has All This Money Increased Your Marketing Budget Yet?